We’re talking some serious ennui here when everyone passes up an event that costs the normal public $1,495 to attend. When we first received the stylish black and gold faux leather invitation (pictured), we got quite excited. A day of racing instruction from 10 celebrity instructors, breakfast and lunch included (every self-respecting schmuck with a media badge loves free food), plus time on an auto competition road course -- it sounded like fun.
But, when the day arrived, we just had too many deadlines and too much work piled up on our desks. Asking around the office, it seemed like the editors of our sister publications were too busy to leave their desks either. It made me wonder how many automotive enthusiasts would prefer typing away at their computers to hitting a track in a Lamborghini.
I guess we’re just over-exposed and worn out by all those press days and loaned cars. Working for an automotive magazine is a dream for many enthusiasts, but keep in mind that too much of a good thing quickly devolves into the everyday grind. “I have to test out a Maserati again?” “Another day poring over pictures of custom cars – will it never end?” “I so don’t want to go to that car show this weekend.” It’s just the sad fate of an automotive editor.