Volkswagen of America announced today that they are taking Volkswagen important people ( VW i.p.) a step further by creating a complete "vw i.pi experience" from february 16,2007 through february 18,2007.As Las Vegas guests cruise the Strip or visit the Fashion Show mall they will get a first hand look into celebrity life. The VW i.p. Experience creates a destination where anyone can be treated as a star and allows Volkswagen an opportunity to communicate a direct message of respect, appreciation and value to the African-American and urban community.
The Million Dollar Joy Ride is an integral part of the VW i.p. Experience, where participants can test drive a Touareg, Volkswagen’s luxury SUV, on a dual course track, located in the south parking deck of the Fashion Show mall. The uniquely designed driving course is meant to showcase both the Touareg’s on and off-road capabilities. After a test drive, participants can try their luck by “pulling the lever” on a customized slot machine with prizes ranging from party tickets to iPod shuffles. One lucky person could even win a grand prize of one million dollars! Other prizes include: An all expense paid trip to the 2008 All–Star weekend in New Orleans (this package contains two first class airline tickets; hotel accommodation; airport transfers, spending cash and tickets to the game); customized VW First Act guitars; Apple TVs, Verizon chocolate V-Cast phones, VIP gift cards (e.g., Louis Vuitton, Still) and many more big ticket items.
Source: media.vw.com