If you live in New York, Chicago, San Francisco or Miama and drive a MINI, check out this pilot program launced by MINI USA. Imagine you're driving down the highway and pass a MINI billboard. As you pass, a personalized message pops up, such as "MOTOR LIKE YOU MEAN IT, BROOK!" (Of course, it would be your name, not mine). How's it work? MINI owners go online to the MINI Motorby website, fill out a questionnaire and will then be mailed out an electronic key fob. The fob electronically communicates with the MINI Motorboard as the MINI driver approaches and triggers a personalized message (based on the answers to your questionnaire.) It almost makes me want to buy a MINI and move to Chicago!
MINI Motorby launched on Monday, January 29, 2007 at four select locations across the country. These locations are:
CHICAGO: I-294 (North Tri-State), .25 mile south of Wolf Road, south of Chicago O'Hare airport (faces southbound traffic).
MIAMI: Palmetto Expressway, 25 feet north of NW 50th Street (faces northbound traffic).
NEW YORK: 10TH Avenue & 30TH Street, just before the entrance to the Lincoln Tunnel (faces northbound traffic).
SAN FRANCISCO: 1-80 Skyway at 4th Street (faces eastbound traffic)
All locations can be found on the MINI website.
http://www.press.bmwgroup.com/pressclub/us02.nsf/ON?open&NID=110745e0ad2
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